If you want to better promote your business, a well designed PowerPoint representation of your marketing campaign will not do the job. You need something that will target your customers – something that will get their attention fast. You need direct mail marketing to keep existing customers, attract new ones and thus increase your revenue. It is statistically shown that over 90% of Australians regularly check their mailboxes. Numerous credit card companies, restaurants, beauty shops and department stores use this advertising medium to reach their target audience. Why wouldn’t you as well. Take advantage of direct mail marketing and see your sales numbers soar.
However, with rising postage rates you might dismiss this idea. But remember, an attention-drawing flyer, post card or a brochure are still one of the most effective ways of advertising. In addition, there are many companies that work together with Australian Post and can provide you with low-cost mail service including printing, sorting and mailing to appointed addresses. All you need to do is ask a representative of their mail house service and provide them with your mailing list. The rest is their concern. They will complete your direct mail marketing campaign in no time. From processing your data, printing articles (using your choice of paper, finish and printing method) and envelopes to sorting in post trays and mailing to your customers. Also, they will provide you with detailed reports on all articles lodged – time, date and quantity.
You will not only have a well-executed and successful direct mail marketing campaign, but will also save money on it with these mail services. Direct mail still being the most powerful advertising medium and used by many businesses, mail house should be your number one choice as well. It is flexible, reliable, affordable and above all effective way of advertising your new product, a ‘limited time’ offer or your business in general.