Almost 90 % of companies who strive for success and market recognition focus on profit as their main priority towards overall growth. This profit-oriented strategy can sometimes draw the last drop of energy out of employees who find themselves trapped in this machine that pays them enough to cover their living expenses. What many companies don’t realize is that employees are not robots and should be shown some respect and appreciation, either through end-of-month bonuses, company cocktail hours or staff gifts. Today there are many specialized consultants who deal with problems of this nature. Motivational programs, organizational schemes and various communication trainings are just few of the services they offer. Managers and owners of small and medium companies must understand that even the smallest employee gifts can mean a lot. This action of buying a staff gifts sends a massage that the company cares and appreciates a well done job.

Sometimes, no matter how professional and educated the superiors are, they lack creativity of how to show appreciation. Not only that, managers also have little time to think of things like this because of the amount of work they have in the current period. But it doesn’t take much time to search the net and find ideas and even offers on employee gifts that can be ordered online and have them sent to the office. In addition, superiors must learn that small acts of gratitude like ‘thank you’ and ‘please’ can boost the confidence of employees. Corporate culture of a successful company is meant to be polite and friendly.

Showing power and discipline is a dead-end policy for any modern company today. Moreover, cutting salaries, forcing after-work hours and strict chain of command can only create a bad image of your company in the workforce market. On the contrary, today companies use exactly same methods but in the opposite manner. Managers offer flexible schedules, paid vacations and implement different managerial techniques to improve efficiency at the office. While in some countries this is seen as practically giving staff gifts, in normal market-oriented countries these are normal conditions for work.

In conclusion, if companies are not familiar with ways of how to show gratitude towards employees, they should look for an advice from numerous people who are certified in this field.